Back To The Course Mod-01 Lec-01 Introduction to the Study of Consumer Behaviour Free Video Tutorials and Notes Lectures Mod-01 Lec-02 Introduction to the Study of Consumer Behaviour (Contd.) Free Video Tutorials and Notes Lectures Mod-02 Lec-03 Market Research and Consumer Behaviour Free Video Tutorials and Notes Lectures Mod-02 Lec-04 Market Research and Consumer Behaviour (Contd.) Free Video Tutorials and Notes Lectures Mod-03 Lec-05 Market Segmentation and Positioning Free Video Tutorials and Notes Lectures Mod-03 Lec-06 Market Segmentation and Positioning (Contd.) Free Video Tutorials and Notes Lectures Mod-04 Lec-07 The Consumer Decision Making Process Free Video Tutorials and Notes Lectures Mod-04 Lec-08 The Consumer Decision Making Process (Contd.) Free Video Tutorials and Notes Lectures Mod-07 Lec-18 Consumer Learning Free Video Tutorials and Notes Lectures Mod-07 Lec-19 Consumer Learning (Contd.) Free Video Tutorials and Notes Lectures Mod-05 Lec-09 Models of Consumers and Models of Consumer Behaviour Free Video Tutorials and Notes Lectures Mod-05 Lec-10 Models of Consumers and Models of Consumer Behaviour (Contd.) Free Video Tutorials and Notes Lectures Mod-05 Lec-11 Models of Consumers and Models of Consumer Behaviour (Contd. ) Free Video Tutorials and Notes Lectures Mod-05 Lec-12 Models of Consumers and Models of Consumer Behaviour ( Contd.) Free Video Tutorials and Notes Lectures Mod-06 Lec-13 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement Free Video Tutorials and Notes Lectures Mod-06 Lec-14 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.) Free Video Tutorials and Notes Lectures Mod-07 Lec-20 Consumer Learning (Contd. ) Free Video Tutorials and Notes Lectures Mod-07 Lec-21 Consumer Learning ( Contd. ) Free Video Tutorials and Notes Lectures Mod-08 Lec-22 Personality, Self Concept and Self Image Free Video Tutorials and Notes Lectures Mod-06 Lec-15 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Free Video Tutorials and Notes Lectures Mod-06 Lec-16 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.) Free Video Tutorials and Notes Lectures Mod-06 Lec-17 Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. ) Free Video Tutorials and Notes Lectures Mod-08 Lec-23 Personality, Self Concept and Self Image (Contd.) Free Video Tutorials and Notes Lectures Mod-09 Lec-24 Consumer Perception, Risk and Imagery Free Video Tutorials and Notes Lectures Mod-09 Lec-25 Consumer Perception, Risk and Imagery (Contd.) Free Video Tutorials and Notes Lectures Management - Consumer Behaviour Free Video Tutorials and Notes LecturesMod-08 Lec-23 Personality, Self Concept and Self Image (Contd.) Free Video Tutorials and Notes LecturesConsumer Behaviour by Dr. Sangeeta Sahney, Department of Management, IIT Kharagpur. For more details on NPTEL visit http://nptel.iitm.ac.in